Paradies Lagardère Honors Remembrance Day
More than 80 stores in 13 Canadian airports will participate
Atlanta, November 6th, 2018 – Paradies Lagardère, the travel retail and restaurateur leader in North America, is partnering with several airports throughout Canada to honor veterans that have served their country on Remembrance Day, November 11. This year’s Remembrance Day is particularly poignant as this year marks the 100th Anniversary of the end of the First World War.
Paradies Lagardère will donate a percentage of its sales achieved Saturday, November 10, and Sunday, November 11, in its retail and food and beverage stores to the Royal Canadian Legion’s Poppy Trust Fund. Through donations to the Poppy Trust Fund, the Royal Canadian Legion provides financial assistance and support to veterans, including Canadian Armed Forces and RCMP, and their families. The Poppy Trust Fund supports food and heating costs, clothing, prescription medication, medical appliances and equipment, essential home repairs, and emergency shelter.
- Calgary International Airport
- Saskatoon John G. Diefenbaker International Airport
- Edmonton International Airport
- St. John's International Airport
- Greater Moncton International Airport
- Toronto Pearson International Airport
- Montréal-Pierre Elliott Trudeau International Airport
- Vancouver International Airport
- Ottawa International Airport
- Victoria International Airport
- Québec City Jean Lesage International Airport
- Winnipeg James Armstrong Richardson International Airport
- Regina International Airport
Several participating stores include: iStore, Brooks Brothers, PGA TOUR Shops, and RELAY.
“Giving back to the community includes providing support to military personnel in both the U.S. and Canada for Paradies Lagardère,” said Gregg Paradies, president and CEO, Paradies Lagardère. “In 2016, we launched this initiative and since then have raised more than $30,000 (CAD) for the Royal Canadian Legion’s Poppy Trust Fund. The Remembrance Day initiative in our Canadian airports, and our ongoing Treat Our Troops program in our U.S. airports, are just small tokens of appreciation for the service and sacrifice those in the military make.”
Treat Our Troops is a national program that facilitates customer donations in many of the U.S. airports in which Paradies Lagardère operates stores. Shoppers are given the opportunity to purchase a wide variety of useful items such as snacks, beverages, toiletries, reading materials, and electronics, which are then placed in a collection box. Working in conjunction with airports and the United Service Organization (USO), Paradies Lagardère coordinates packaging and delivery of these donations to USO offices across the country. In 2017, the program resulted in donations of more than 1.7 million products to military men and women worldwide, 500,000 than in 2016. This year, the Treat Our Troops program has received awards from the USO in Wisconsin and North Carolina.
The Royal Canadian Legion is Canada’s largest veteran support and community service organization.
More than 300,000 members in 1,400 branches across Canada make a difference in the lives of veterans and their families, provide essential services within its communities, and remember the men and women who made the ultimate sacrifice.