Paradies Lagardère Enhances Guest Safety and Service with Expansion of Grab Technology
Paradies Lagardère, an award-winning airport retailer and restaurateur in North America, is excited to announce an extended partnership with Grab, the airport e-commerce platform, that will incorporate the innovative, omnichannel guest service technology across its Dining Division portfolio. The expanded program will be implemented in phases across several months and will include more than 100 full-service and quick-service restaurants, coffee locations and some grab-and-go programs.
This strategic partnership will continue allowing travelers to order food in advance using their own mobile devices but will also incorporate new technologies to enhance guest service and convenience. Virtual kiosks using QR codes will be incorporated into both quick-service and full-service restaurants with to-go stations and allow guests to order and pay for their meals quickly and conveniently from their own device.
For full-serve restaurants, Grab’s Order at Table technology gives guests the opportunity to scan a QR code or tap an NFC tag at their seat to view menus and open or add items to a tab. Guests can then pay using their mobile devices through their preferred form of payment, including mobile wallets such as Apple Pay and Google Pay. For guests who order traditionally through a server, they will still be given the option to pay their tab from their own device.
Paradies Lagardère has successfully partnered with Grab for the past five years and this expanded partnership further demonstrates its commitment to safe, sustainable and memorable airport dining experiences.
Jens Baake, Executive Vice President and Chief Operating Officer for Paradies Lagardère’s Dining Division, said: “We’re very excited to expand our relationship with Grab by providing enhanced safety measures through contactless engagement options as well as further create convenient innovations for our guests. These elements are meant to complement our already award-winning customer service and help continually elevate the overall positive experience in our restaurants, especially considering the current challenges we continue to face in the travel industry today.”
Jeff Livney, Chief Experience Officer at Grab, added: “Paradies Lagardère was an early adopter and launch partner of Grab’s mobile marketplace solution and we are excited to expand this partnership and bring new self-service capabilities to restaurants across their portfolio. Our vision is aligned in leveraging technology to enhance – but importantly not replace – hospitality and provide guests the opportunity to self-service. By ordering and paying directly from their mobile device, guests can avoid touching menus and bills and sharing their credit cards to keep safety and hygiene in mind.”